The Coach Approach

There’s almost unanimous consensus across the board – ask a real estate manager about his most important asset, and inevitably the answer will come back the same. “My people,” they all say.

Well, talk is cheap.

Unfortunately, once we get wrapped up in the day-to-day rigors of the business, too many of us fail to operate from this perspective. We stop sending the signals that demonstrate how much we value our agents. The cold, hard truth is that agents don’t leave companies; they leave managers. So the question then becomes what are you doing to bring value to your agents’ careers? If you’re relying on that hot new copy machine you just bought or other office amenities, you’ve turned yourself into a commodity. And among commodities, consumers only differentiate on price.

The solution lies in determining what value you bring to your agents. The MegaManaging philosophy is that the Coach Approach plays a critical role not only in fostering the talent of your agents, but also in the career satisfaction of the manager. It’s a powerful, energizing feeling to help people reach new levels of productivity, and that’s exactly what you can do by implementing the Coach Approach.

The Coach Approach looks at the real estate manager’s role as a talent developer much the same way an athletic coach helps bring out the best in an athlete. By taking an active interest in your agents’ careers and guiding them to success, you become invaluable in their eyes. This is how true loyalty is built between managers and agents, and it’s a brand of loyalty that extends beyond commission splits and petty issues that often fracture relationships.

We’d love to help you demonstrate the value you can bring to your agents through coaching, so we’ve put together a collection of resources on the subject below. Browse to your heart’s content and build stronger relationships with your agents as a result.