Company Culture

We hear managers say it all the time: “I can’t get my agents to do anything. Hey, they’re independent contractors. They’re only going to do what they want.”

You know what? That’s a cop out. Sorry to say it, but that’s the truth. Agents are human. No matter how much you tell yourself the contrary, agents want to be part of something bigger than themselves. But first they have to see that “something.” The problem is – and we see it all the time – many real estate managers often cannot articulate a vision or communicate their point of view. But do you know what? There are actually managers out there who have developed compelling leadership within their companies and offices. It’s not a pipe dream. You just need to know how to paint the picture for your agents.

Instead of helplessly throwing your hands up in the air, consider the MegaManaging solution to this dilemma – culture building. Culture is hard to define – sorta one of those “I know it when I see it” things – but it’s essential to your success. And it all starts with the vision of strong, effective leadership figures.

Managers with strong cultures get their agents to buy into their philosophies and methodologies. Their agents are open to new ideas and innovations. There are offices that do business like this, where a strong culture actually attracts top performers. But it doesn’t happen overnight. It’s a process of demonstrating value to your agents by bringing compelling content to weekly business meetings so agents never want to miss a meeting. It’s about continually reinforcing the core principles of your company to your agents and throughout the real estate community. It’s about getting your agents to adopt an abundance mentality and bring fellow agents to your culture.

In a MegaManaged office, culture is everything. It impacts productivity, retention, recruiting, your marketing – everything! You can get your agents to do things. But you have to make the first move. Build your culture and your company will build itself. We’ve developed the resources below exactly for this purpose – to help managers define and communicate their vision to agents in the name of building a strong company culture.