Company and Manager Marketing

Quick, who’s your client? Go ahead, say it. Whatever popped in your mind.

Now think about it some more. Still feel the same?

MegaManagers know who their clients are, and it might not be who you think. The MegaManaging philosophy on marketing is that your target market is your current and future agents. Yet many managers would probably answer that their clients are the end-user home buyers and sellers. But if you really stop and think about it, your role as a manager is to support and foster the growth of your agents – to help them fulfill their potential and create better careers and live better lives. So it only makes sense that your company and manager marketing targets agents, not home buyers.

However, most of the marketing pieces we’ve seen that target agents look more like laundry lists of supposed “benefits” than really speaking to agents about how you can help improve their careers and their lives. Your message isn’t about the fancy copier or the plasma screen displays in the office – it’s about how you can impact people’s careers through guidance, coaching and inspiration.

Company marketing materials need to focus on building your organization’s image and fostering your company’s culture throughout the real estate community. This all starts with a “big picture” philosophy that your agents are your clients and a strong commitment to that belief. It’s all too easy for management to revert back to the traditional methods and mindset.

To help keep your marketing focus in the right place, we’ve developed the following tips and strategies to help turn managers into MegaManagers.