Recruiting
Let’s just admit it. Recruiting’s a chore. Nobody likes it. Nobody wants to do it. And yet we know how important it is. Without an effective recruiting strategy, our companies grow stagnant. Without turnover by design, agents get too comfortable and become complacent. Profitabilty declines.
So what’s the answer? You’ve got to change the way you think about recruiting. Change your approach. Most managers don’t think about recruiting until they’re in the midst of one of those painful “I’m leaving” conversations with an agent. With no strategy in place, they then recruit from a reactionary position rather than proactively seeking new talent: “Oh no! I need to fill a desk. I’d better start making some calls.”
The solution is to stop thinking of recruiting as an on-again, off-again process. It’s not an “on demand” activity. If you’re only recruiting when you need to fill a desk, you’re practically doing the same thing as agents who only market themselves when the market cools.
The MegaManaging approach stresses the importance of recruiting as an ongoing process that continually allows you to replace the lowest performing agents with agents who fit your company culture. To do so effectively requires a systematized method of recruiting, not the hit-or-miss methods typically used throughout the industry. Best of all, once you systematize your recruiting methods, it’s no longer a dreaded chore. Instead, it becomes an ongoing process that delivers a steady flow of talent coming your way rather than you continually chasing it.
If this philosophy is in line with your way of thinking, here are some resources to help push your exploration of effective recruiting strategies forward:
Articles & Resources:
Hobbs/Herder has assembled additional Recruiting & Retention resources for you. Please click on a link below to read more.
Is Your Mindset Hindering Your Recruiting Efforts?
Independent Contractors Need Love, Too: Developing A Recognition Mindset to Improve Agent Retention
How to Become the Ultimate Resource for Your Agents
The Critical Importance of Developing a Point of View
Avoiding the Five Biggest Pitfalls of Recruiting
