At MegaManaging, you will gain a new perspective on real estate management, and learn to re-focus your time and efforts to raise your bottom line and provide an enriching environment for your agents—and yourself. MegaManaging is an opportunity to gather with top minds in the industry and the leaders in real estate marketing training—Don Hobbs and Greg Herder—for an intensive, inspiring conference that will change the way you run your business.
Below is a summary of the main topics presented at MegaManaging:
Recruiting
Let’s just admit it. Recruiting’s a chore. Nobody likes it. Nobody wants to do it. And yet we know how important it is. Without an effective recruiting strategy, our companies grow stagnant. Without turnover by design, agents get too comfortable and become complacent. Profitabilty declines.
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Retention
In life, it’s often those closest to us that are the easiest to take for granted. Our spouses. Our families. Our friends. Then we turn around and fawn over the new people in our lives – the new client, the new acquaintance, the new co-worker. Quite simply, you can’t do this as a manager. But far too many managers do. They get so wrapped up in day-to-day firefighting or recruiting, they ignore their most important asset – their agents.
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Company Culture
We hear managers say it all the time: “I can’t get my agents to do anything. Hey, they’re independent contractors. They’re only going to do what they want.”
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Marketing Systems
Quick, who’s your client? Go ahead, say it. Whatever popped in your mind.
Now think about it some more. Still feel the same?
MegaManagers know who their clients are, and it might not be who you think. The MegaManaging philosophy on marketing is that your target market is your current and future agents. Yet many managers would probably answer that their clients are the end-user home buyers and sellers. But if you really stop and think about it, your role as a manager is to support and foster the growth of your agents – to help them fulfill their potential and create better careers and live better lives. So it only makes sense that your company and manager marketing targets agents, not home buyers.
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The Coach Approach
There’s almost unanimous consensus across the board – ask a real estate manager about his most important asset, and inevitably the answer will come back the same. “My people,” they all say.
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The Internet
If the front windows of your office were dirty and the paint was chipping off the front door, what kind of impression would that send to your agents? Or what about home buyers and sellers who stop into your office?
Needless to say, this is unacceptable. First impressions are everything. You’d never let that happen, right?
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Commission Splits
Stop battling over commission splits. Get your agents to see your value and gladly pay the split you deserve. As a coach and mentor to your agents, you’ll be shifting your office’s mind-set from one of “give me more!” to one of profitable business partnership.
Business Planning
Real estate is a business—do you have a plan? Do your agents have a plan? Learn to look for agents who approach real estate as their own entrepreneurial endeavor, and how to implement systems that support and encourage their leap to new levels of production.
Re-Ignite Your Passion
Do you remember why you got into real estate in the first place? Has the joy been replaced by frustration and fire fighting? At MegaManaging, you’ll learn how to bring the fulfilment back to your career— which, in turn, makes you a better leader.
